There’s an old sales adage that says, “If you can make em laugh, you can make em buy.” The reason its old and the reason its been around so long is that its true. Humor and laughter are two key ingredients in building and gaining a customer relationship. The challenge with humor is: 1. People don’t know how [...] Post from: SUCCESS magazine Blog People who read this also read...Evolving from Salesperson to Trusted Advisor When I say the words trusted advisor, what words come to mind? Relationship?...Be Your Own Santa Claus In 1972, when I was studying sales and positive attitude, I watched a...Go the Extra Mile When I say “going the extra mile,” what do you think about? Hard...