Hardy: It’s Not What You Say That Matters
Posted by Darren Hardy | Posted in Darren Hardy, SUCCESS Magazine | Posted on 04-05-2010 |
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When it comes to influencing others, recruiting, selling or motivating people to take action, it has very little to do with WHAT you say.
Typically, however, this is what most focus on. Having trained many salespeople, recruiters, and even stage speakers, most of them are mostly concerned with what to say… what’s my script, what’s my presentation, what do I say when they have this objection, etc.
I was reminded of this principle because I recently had a colleague reviewing a transcript of a talk from a speaker friend of mine. She was very unimpressed and actually very critical. On paper, his grammar was less than polished, sentences were fragmented and many of his concepts left unfinished. She rated him a terrible speaker and someone of little influence. Then I brought her to...



