In February, 2009, I asked people on Twitter where the cool kids were staying in New York City these days (rumor has it that there are more than one hotel there). The first person to answer me was Chris Kieff. The second to answer me was Brett Petersel from Mashable. The third person to answer me was the Roger Smith Hotel, who said I should drop by—they have a blogger's special. And so began one of my favorite case studies in the use of listening tools in social media, and part of the reason I shared the importance of growing bigger ears with you. Let me explain what happened. Listening for Business Brian Simpson and Adam Wallace work for an interesting man. James Knowles never does things by half measures, and he's all about the creative experiment. One of these experiments was...