Sales: Who are Your Top 20?

Posted by Betty Otte | Posted in Managing, customer service | Posted on 16-06-2010 | Print This Post |
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In Sales, 20% = 80% Spring has sprung The grass has riz Wonder where the Business is That old rhyme keeps going around in my head these days as the media tells me the economy is picking up, but do you feel like you forgot to get on the right bus? Historically, about 80% of [...]

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HR: Discover the Cheapest Motivator on the Planet

Posted by Betty Otte | Posted in Business, Managing, SUCCESS | Posted on 26-01-2010 | Print This Post |
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What’s Your Name? Billions are spent each year on perks and incentives to motive employees, but what everyone fails to understand is the best music to everyone’s ears is the sound of their own name. Simply calling someone by his/her name makes you appear sincere and caring. It shows that you care enough to: 1) remember their [...]

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Marketing: Your Personal Brand

Posted by Betty Otte | Posted in Growing, Marketing, Women in Business, Young Entrepreneurs, brand, sales | Posted on 19-01-2010 | Print This Post |
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How Your Personal Brand Affects Your Business Brand “What is your personal style? How does it effect your sales?” A speaker posed this question at an eWomen’s Conference (http://www.ewomennetwork.com) that I attended. Strong thinking material. She talked about the popularity of the TV series, Sex in the City, being magnetic to the audience because of the relationships between [...]

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Franchising: Is It Right for Me?

Posted by Betty Otte | Posted in Growing, Starting, franchise, franchisee, franchisor | Posted on 12-01-2010 | Print This Post |
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Things to Consider Before Buying a Franchise If you have a limited business background, you may want to consider buying a franchise.  There are many benefits invloved. When considering a franchise, keep the following five tips in mind: You are a customer to the franchisor. Many people believe that going into a franchise is like joining a partnership where [...]

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Franchising: What is it?

Posted by Betty Otte | Posted in Growing, Starting, buying, franchise, franchisee, franchising, franchisor, selling | Posted on 05-01-2010 | Print This Post |
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Franchising Demystified Franchising is nothing more or less than a way to distribute products or services. The big trick is to find the business that fits you and your lifestyle. There are always at least two parties involved in any franchise agreement: the franchisee (someone who buys a franchise) and the franchisor (franchise your existing business). The [...]

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Leadership: Public Speaking Disasters

Posted by Betty Otte | Posted in Growing, Leadership, Women in Business, obstacles, presentations, public speaking nightmares, speech | Posted on 29-12-2009 | Print This Post |
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Mistakes Happen to the Best of Us I’m pretty good in front of a group and don’t have trouble responding to spontaneous questions because I pride myself on being prepared – following all we are taught to do – build rapport with the audience, display enthusiasm, know what you want to say and practice practice practice.  [...]

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Customer Service: Building Trust

Posted by Betty Otte | Posted in Growing, Marketing, business growth, customer loyalty, customer service | Posted on 15-12-2009 | Print This Post |
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The 80-20 Rule People do business with people they know, like and trust. It is your job to validate the trust they place in you. Think about your customer base. How many really good customers do you have?  The 80-20 rule applies here.  Don’t spend 80 percent of your time on the 80 percent of occasional customers. Consider the top 20 [...]

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