Posted by roadmap | Posted in Marketing | Posted on 04-10-2010 | 
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“How” is Much More Important Than “What” Recently I received a pleasant surprise at my doorstep – a package of gourmet vinegars sent to me by a client in appreciation for a recent business model planning session. Opening the box I experienced that warm glow of satisfaction from having rewarding work with people I admire. [...]
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Posted by roadmap | Posted in Technology | Posted on 27-09-2010 |
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Pxocard: A Hip Way to Promote Your Business Card My networking always seems to hit a serious speed bump. During a successful speaking event or conference, I meet interesting people and learn about them, their companies and their needs. In the moment I mentally evaluate if and where we might help each other. I leave [...]
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Quick Tips to Manage the Big Risks My husband works in the field of risk management (he keeps me grounded in many ways) and passed on a recent article in Business Insurance magazine entitled “Companies often unprepared for risks social media pose.” The article cites six key areas where businesses may have social media exposures: [...]
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Posted by roadmap | Posted in Marketing | Posted on 13-09-2010 |
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Compelling Marketing Answers Why? How? What? This past week Smith Growth Partners (creator and doer for company growth strategies) passed on a link to a thought provoking TED talk on “How Great Leaders Inspire Action”: What struck me profoundly by this research and delivery is that truly effective marketing should also be designed in this [...]
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Posted by roadmap | Posted in Growing, Marketing | Posted on 06-09-2010 |
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Your Time is Your Most Valuable Asset Labor Day is dedicated to the social and economic achievements of American workers. Small businesses now employ more than half of all American workers and represent over half of the nation’s GDP. So for you as entrepreneur, what does it mean to celebrate labor? Perhaps this holiday is [...]
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Posted by roadmap | Posted in Growing | Posted on 30-08-2010 |
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Limited Offers can Achieve Bigger Results I was listening to a news story recently about a famous French chef (Chef Ludo Lefebvre) who loved to create, to cook, to push culinary limits – but hated the stress, hours and financial overhead of a traditional restaurant. So Chef Lefebvre decided to turn his entire business model [...]
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Embracing negative comments makes you stronger No one likes to hear complaints. You invest sweat and spirit into your company, content and products. A bad review feels like a blow right to the gut. But rather than a punch, perhaps it is better to view a complaint as valuable training, coaching, business toughening. Customer complaints [...]
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Posted by roadmap | Posted in Marketing, Technology | Posted on 16-08-2010 |
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An essential tool for your marketing/sales toolkit I feel compelled to Yelp! I was in New York City on a family vacation this past week and I regularly used Yelp to find restaurants, open museums, directions and even shoe stores (I desperately needed new shoes when my feet started to yelp ). As a consumer [...]
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Posted by roadmap | Posted in Marketing, Technology | Posted on 09-08-2010 |
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An Essential Tool for Your Marketing & Sales Toolkit Google Alerts http://www.google.com/alerts is a free service provided by Google whereby you sign up to receive “alerts” via email every time a phrase or phrases are mentioned anywhere on the web. This content can be from multiple media: news, blogs, discussions, even YouTube videos and Twitter [...]
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When is it best to do-it-yourself or go with a pro? “We are seeing a surge in online video watching that is driven by a combination of broadband access, the increasing use of social networking sites, and the popularity of video-sharing sites,” Kristen Purcell, Associate Director for Research and author of the report, the State [...]
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Posted by roadmap | Posted in Growing, SUCCESS, Starting | Posted on 26-07-2010 |
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Built to Sell by John Warrillow Want a great summer book that is both easy to read and thought provoking? Click on the video below for a review: Video Book Review of Built to Sell by John Warrillow Your Next Best Three Steps: Read the book, Built to Sell by John Warrillow. Start by creating [...]
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Posted by roadmap | Posted in Technology | Posted on 18-07-2010 |
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Are You a LION or an Archer? As with all things Social Media, there are no lack of articles, case studies and statistics on the value of using LinkedIn. But what may be a bit more difficult to unearth are the few tips that make this tool effective for your particular business. Answer these few [...]
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Posted by roadmap | Posted in Growing | Posted on 05-07-2010 |
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Shamelessly Copying Others is the Fastest Route to Growth I readily admit I am a copycat and a groupie. I love sitting back and soaking in the stories, insights and energy of business owners. It may be a quick discussion at a local café, or a longer roundtable exchange on a new technology or business [...]
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