Posted by Paul du Toit | Posted in brand | Posted on 13-12-2011 | 
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In a word, yes, because your audience will see you before they hear you. Therefore their first impression will be about how you look. Once you speak, your words and tone of voice will rapidly temper their opinion. However, once you’ve finished, the lasting impression you leave will remain affected by the image they remember. [...]
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Posted by Guest Blogger | Posted in Marketing, brand | Posted on 31-03-2010 |
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Increase Brand Awareness
All companies depend on marketing strategies to build brand awareness. Strategies include advertising/PR, product development, pricing strategies, target market development, and competitive analysis.
Advertising/PR: Advertising and PR are the communication vehicles of the company or organization; how your message is told.
Product Development: Product Development is the research and analysis needed to make sure products will [...]
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How Your Personal Brand Affects Your Business Brand
“What is your personal style? How does it effect your sales?” A speaker posed this question at an eWomen’s Conference (http://www.ewomennetwork.com) that I attended. Strong thinking material. She talked about the popularity of the TV series, Sex in the City, being magnetic to the audience because of the relationships between [...]
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Boost Your Brand Recognition
Establishing and branding your business in an important business strategy. It would include your name, trademark and all other means of product identification. In your business you should consider creating brand recognition so that your customers recognize and accept your company as the best company to do business with. Your customers will [...]
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