How to Reach the ”Hispanic” vs. “Latino” Market
One of my clients asksed me if the term “Hispanic” and “Latino” should be used interchangeably. He also asked if his company needed special marketing strategies to reach those segments of the population.
What’s the Difference between Hispanic and Latino?
Historically, the term “Hispanic” is derived from the people of the [...]
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Competitive Advantage from Cultural Differences
In a rapidly globalizing market environment where corporate alliances cross boundaries, organizations increasingly have to interact, manage, negotiate and compromise with people from different cultures. If ignored or mismanaged, cultural differences can lead to great frustration and ineffectiveness by uselessness of competitive advantages.
Competitive advantage from a marketing perspective is the ability [...]
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Business Resources to Help You Succeed
Everyone is so busy trying to network, make the right connections, find the best opportunities and looking for the next big deal. Have you ever thought that maybe you should stop, breathe, and take some time to learn from those that have already paved the way for success?
These days with [...]
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Resources for Small Biz
Did you know that there are various business resources available to you as a business owner, especially if you are a “small, minority, women, disabled, or veteran owned business?” They all require certification processes, which are somewhat similar to each other, with required documentation that must accompany the application. Some of the [...]
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2010 Small Business Awards
You still have time to apply or nominate a business for America’s Small Business of the Year Award. All award winners will be recognized during America’s Small Business Summit. The event will take place on May 18, 2010 in Washington, D.C.
Eligibility
A business must meet the following requirements to receive the 2010 America’s Small Business [...]
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