Grow: Use Your Cultural Advantage
Posted by Guest Blogger | Posted in Growing, Managing, Minority Entrepreneurs | Posted on 16-04-2010 | 
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Competitive Advantage from Cultural Differences
In a rapidly globalizing market environment where corporate alliances cross boundaries, organizations increasingly have to interact, manage, negotiate and compromise with people from different cultures. If ignored or mismanaged, cultural differences can lead to great frustration and ineffectiveness by uselessness of competitive advantages.
Competitive advantage from a marketing perspective is the ability [...]
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