Marketing: Specialized Outreach
Posted by Guest Blogger | Posted in Growing, Marketing, Minority Entrepreneurs | Posted on 23-04-2010 | 
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How to Reach the ”Hispanic” vs. “Latino” Market
One of my clients asksed me if the term “Hispanic” and “Latino” should be used interchangeably. He also asked if his company needed special marketing strategies to reach those segments of the population.
What’s the Difference between Hispanic and Latino?
Historically, the term “Hispanic” is derived from the people of the [...]
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